This content is quite old but, what can be a better promotion than visiting customers and invite the customers to try the products. It was the genius marketing campaign from the famous furniture manufacturer IKEA during March 10 to 24 2010 in four important metro stations in Paris. They were displaying their furniture collections and let the people to use them, a very comfortable way to wait a train on a sofa!. Along the stations’ walls, IKEA also displayed huge sizes photos of their interior, these “decoration” have surely changed the atmosphere of the stations, I can imagine that those displays would have got some people in a buying mood, brilliant!. Unfortunately, this idea is not for every place, at least I can say that I want to see and try anything like this for my self. What about you?.
IKEA Subway Display in Paris – A Genius Marketing Campaign with a Real Interaction
